As the name suggests, CMS or ‘Content Management System’ is a program that allows website managers and administrators to modify, maintain and build websites without little or no knowledge of coding.
Technically, it is a collaboration of various technologies to provide a platform for developing and maintaining all kinds of websites. CMSes have gained popularity in the last half-decade and is now a de-facto choice for many web development firms to build websites of any kind. Moreover, unlike the popular perception, getting a ready made CMS for your website is not very expensive.
Gone are the days of needing to speak to a web developer to make content changes to your website. The vast selection of CMS’s in the market means that the owners of effective websites have the power to make content changes to their site as and when they need them.
The essential elements of an effective CMS
Ease of use
The CMS we will use for your web project will be carefully designed to ensure it is simple to operate for regular and even complex tasks. We keep things clear, and to the point, and in addition provide on-going support.
There will be times when you need to speak to someone to learn a new process or dig a little deeper into a standard option. All of our clients enjoy support options on their CMS including email, live chat and phone based support.
Built for the market
The feedback we get from our clients is that whilst there are some amazing CMS options out there many of them suffer from not having been built with the market in mind. This is particularly true for our e-commerce clients where areas such as payments, tax and shipping can be very country specific. Needless to say, our approach to CMS functionality is to make websites work for the specific requirements of Australian businesses and organisations.
Search engine optimisation (SEO) friendly
Ranking well in major search engines like Google is critically important to the vast majority of our clients. One of the many advantages of working closely with our in-house search engine specialists is that we are able to constantly tweak the CMS used by our clients to ensure that it is ahead of the crowd when it comes to working with Google and other major search engines.
Free security and browser compatibility upgrades
Nothing stays the same when it comes to the online environment. One of the unique benefits we offer our clients is free CMS security and browser compatibility patches for the life of their website.