What SEM actually is?
SEM is primarily paid advertising and incorporates SEO. So let’s say you’ve invested in SEO, and then SEM is more like a nitrous boost to rank you way up in Google. As a market, SEM sees billions being piped in each year, so it’s an opportunity you don’t want to miss when in business. Essentially, SEM is the marketing of a business using paid advertising techniques that appear on search engine results page. These ads are essentially Pay per click ads, and come with a plethora of formats.
Why is this beneficial to your business?
One of SEM’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers, and when this is done, you witness a higher rate of customer acquisition for a certain amount spent. There isn’t any other medium that can compete with this, which makes it a great bet to bid on if you want to sky-rocket your business.
1. First page exposure
A crucial achievement for any business is coming onto the first 5 results of Google. Most customers don’t even look beyond the 3rd page, which is why it is important for you to be seen. Paid advertising is the fastest way for you to get there.
2. Immediate traffic
Once the pay per click (PPC) campaign is set on Google, you start getting your advertisements on the first page within an hour of setup. Not just this, you get consistent traffic as well. Huge traffic at one shot could even kill a website, but what we get here is a controlled, consistent set of visitors for a period of time.
3. Targeted Ads and Testing
The ability to change, test and optimize the natural results at will do not exist as a web page needs to be optimized in order for its natural results to reflect new changes. Paid search enables editing, testing, optimization and tracking for maximum ROI. So you can use test out a combination of keywords that work best for your target audience.
When it comes to testing, paid advertising is a great medium for you to test new waters. We at WiseWordsPro recommend paid advertising as the primary step in SEO because a variety of marketing campaigns can be tested in your niche, and the monthly data can be analyzed to know where you stand in the market.
Conclusively, WiseWordsPro aims to provide you maximum effectiveness of your marketing campaigns in way that you gain maximum customers for every penny that you pay.